About LuxeAI — Premium AI for luxury real estate agencies in Marbella and Costa del Sol
The intelligence layer that luxury real estate agencies in Marbella were waiting for.
LuxeAI is the premium AI system built for Costa del Sol real estate agencies that want to respond instantly, serve buyers in four languages and elevate the experience their property owners and HNWI buyers expect.
LuxeAI is an AI SaaS platform built for luxury real estate agencies in Marbella and Costa del Sol. It combines a 24/7 multilingual AI Concierge, WhatsApp and Instagram chatbot, real-time owner dashboard, and AI multilingual property listings — all under the agency's brand, with database-level tenant isolation.
An AI agency focused on a single sector: luxury real estate.
LuxeAI was founded in 2026 inside IA en Málaga, a team of engineers and researchers specialised in LLMs applied to real-world business operations. After months building virtual assistants, WhatsApp automations and multi-tenant dashboards for clients in the real estate sector, we identified a clear pattern: luxury real estate agencies in Marbella and Costa del Sol lose HNWI buyers every week for two recurring reasons.
First, leads arrive outside office hours and go cold before Monday. Second, generic platforms (Salesforce, HubSpot, mass-market CRMs) don't speak the international buyer's language and don't respect the tone a four-million-euro property deserves.
We built LuxeAI to solve exactly those two problems. We don't sell universal software, we don't repurpose old products: every layer is built with premium editorial criteria and real enterprise operations.
LuxeAI was created in 2026 by the IA en Málaga team (Spain) after observing that luxury real estate agencies on Costa del Sol lose buyers outside office hours and need a premium system in Spanish, English, Russian and German that generic platforms don't cover.
Europe's epicentre for luxury real estate deserves technology tailor-made for it.
We know the market, its neighbourhoods, its buyers and its unwritten rules.
Marbella holds one of the most exclusive residential markets in Europe. Its buyers arrive from Northern Europe, the United Kingdom, the United States, the Middle East and Russia, and they demand instant response times, multilingual service and absolute discretion. We designed LuxeAI with first-hand knowledge of areas like La Zagaleta, Sierra Blanca, Nueva Andalucía, Golden Mile, Sotogrande and Estepona East, as well as the operational nuances of each local agency.
Microzones we understand
| Zone | Buyer profile | Operational nuance |
|---|---|---|
| La Zagaleta | International UHNWI · primary or second home | Restricted access, frequent NDAs, limited exterior photography |
| Sierra Blanca | European HNWI · contemporary architecture | In-person closings, own tax and legal advisors |
| Nueva Andalucía / Golden Mile | UK · Sweden · Belgium · Germany buyers | English-first, multilingual dossier expected |
| Sotogrande | HNWI families with polo and golf · loyal to area | Demand for stables, hangars, private access properties |
| Estepona East | Nordic investors · new build | Fast decisions, require high-end 3D and CGI material |
| Marbesa / Marbella East | British / Nordic mix · first-time buyers | More competitive pricing, high lead volume |
What we observe in agencies' daily operations
- The average HNWI lead arrives between 19:00 and 23:00 local time, based on aggregated real campaign data.
- 74% of foreign buyers write their first enquiry in English or German.
- Most premium agencies' average response time exceeds 90 minutes during office hours and 18 hours after.
- LuxeAI responds, qualifies and books a viewing in under five minutes, 24/7, in four languages.
Marbella agencies that have integrated LuxeAI go from >90 min to <5 min average HNWI lead response time.
Four capabilities designed as a single premium experience.
LuxeAI works as one integrated intelligence layer, not a collection of separate tools. Every module talks to the others and they all talk to your agency's CRM and property portals.
24/7 AI Concierge
Qualifies buyers in under five minutes, in ES · EN · RU · DE, without human intervention.
WhatsApp & Instagram chatbot
Your team stops jumping across six apps: one unified inbox with synced history.
Online owner dashboard
The seller tracks visits, offers and live metrics under your brand via a secure link.
AI property listings
One Spanish entry generates a full listing in four languages, ready for Idealista, Kyero, JamesEdition and your website.
Four steps to get LuxeAI live inside your agency.
Time-to-deploy commitment: under 30 minutes to create a new client or additional agency (multi-tenant, zero rewrites).
Diagnosis and tailored demo · 45 min
We map your current flow: portals, CRM, WhatsApp/Instagram channels, languages, team. We show you LuxeAI working with your own use cases.
Technical integration · 3-7 days
We connect LuxeAI to your CRM (HubSpot, Salesforce, Apimo, Inmovilla or others), your portals and your visual brand. You don't write a single line of code.
Team onboarding · 1 session, 90 min
Hands-on training for agents, directors and back office. Custom support material and daily shortcuts.
Continuous evolution · Monthly
Metric reviews, prompt improvements, new languages and editorial tweaks matching your agency's pace.
We don't sell software. We build the conversation your HNWI client expects to have.LuxeAI · Distributed team
AI applied to luxury real estate, built by people who live the sector.
LuxeAI is built and maintained by IA en Málaga, a team based in Málaga (Andalusia, Spain) with exclusive focus on intelligent automation for premium sectors. We combine four complementary profiles.
AI engineering
Specialists in LLMs (Claude, GPT-4 class), retrieval augmented generation (RAG), embeddings and agent orchestration.
Design and product
Premium UX with editorial criteria: legible, hierarchical, uncluttered pieces designed for real commercial advisors.
Operations and security
Professional cloud infrastructure, GDPR day one, full audit logs and ISO-ready processes.
Real estate sector
Collaborators with operational experience inside premium Marbella and Costa del Sol agencies who validate every product decision.
We don't outsource customer support outside Europe. We don't use third-party generic models without your consent. We don't sell your data.
LuxeAI is not another CRM. It's the intelligence your CRM never gave you.
| Capability | Generic CRM | Marketing agency | LuxeAI |
|---|---|---|---|
| 24/7 automated response | Basic FAQ bot | Office hours only | <5 min · 24/7 · ES/EN/RU/DE |
| HNWI qualification | Form | Manual by agent | Contextual AI conversation |
| Languages | ES + EN | ES + EN | ES · EN · RU · DE native |
| White label | CRM brand | Yes | 100% your brand |
| Isolated multi-tenant | Account-limited | N/A | DB isolation per client |
| GDPR + audit log | Self-configured | Variable | Day one · full log |
| Initial setup | 2-6 months | 4-12 weeks | Under 7 days |
Premium, private, no surprises.
GDPR from day one
EU data residency (Frankfurt). Clear retention policy, automatic right-to-be-forgotten, full audit log available on request.
No lock-in
Your contacts, conversations and history belong to you. CSV export and REST API to move data to another platform whenever you want.
Your brand, not ours
The buyer never knows LuxeAI exists behind the curtain: they see your agency's domain, logo and editorial tone.
- Human support in European hours
- Priority SLA for Premium Costa del Sol clients
- Public product roadmap, no feature-per-sale promises
What we measure with you every month.
LuxeAI publishes to the client, monthly, the four metrics that matter: average response time, qualification ratio, multilingual listings published, and leads converted to viewings. No filters, no vanity metrics, no inflated reports.